Consumers may love to use technology, but print materials still play an important role in how people receive and process information. In fact, people are generally more interested in printed materials than digital ones, as the latter are usually reviewed within a 15-second period.
On the other hand, printed brochures, signs and other marketing materials provide a tactile experience that customers cannot get when they look at an email explosion or an advertisement on their phones. However, businesses that use printing services for banner and poster printing need to keep up with changing times.
Businesses today have an ethical responsibility to adopt sustainable practices. When you show your customers that you care about your environmental impact, they'll be more likely to come back.
A great and easy way to start going green is to work with a FSC-certified printer.
What is FSC Certified Paper?
If you've noticed a symbol that looks like a check mark combined with a tree, you may have wondered what that means.
FSC or Forest Stewardship Council sets specific standards for forest products - including paper and wood - to promote sustainable forestry practices. When products comply with their own regulations, this label can be issued to indicate that they originate in socially responsible, economically viable and environmentally friendly ways.
It requires FSC-labeled products to have a "chain of custody" open from the forest to the manufacturer and retailer.
Printing companies are the last link in the chain. FSC labels can show that products are made entirely from well-managed sources, paper recycled, or a mixture of the two.
Why Should My Business Use FSC Certified Paper?
There are many advantages to using FSC certified products and working with a FSC certified printing company.
According to the FSC, research has found that using these products has the potential to improve your public image and connect with consumers. In doing so, businesses have the potential to increase their revenue and enter new markets. Many businesses are motivated solely by environmental responsibility, but knowing you are making a positive impact on the planet and potential customers is a win-win.
Additionally, FSC papers can look more professional than recycled papers. When you need high quality poster printing or signage, you can opt for a sustainable material without sacrificing appearance.
How Do I Know If a Printing Company Has FSC Certificate?
If a printing company has FSC certification, it will likely promote it.
They know that environmentally conscious businesses are looking for this logo! However, if you want to be sure, you can check it in the FSC Certificate Database.
