"The web site Printing Press News, the magazine with the most widespread distribution network of the printing industry, interviewed with Özgür Öğüt, Chairman of the Board of MATSAŞ and Sales Manager Şermin Yalçıner."
The Matsaş Company that vision of becoming an international company in packaging, plans to develop and continue its services in sheet offset and digital printing in the domestic market.
Matsaş is a boutique printing press company on the Anatolian side providing offset printing, packaging, sheet color and black and white digital printing and large format inkjet digital printing services. The company that under the management of Umut Özgür Öğüt, manages the business processes from order to delivery with a software specially developed for Matsaş. Aiming to be permanent and make a name in domestic and foreign markets as a boutique printing house and cardboard packaging supplier, Matsaş is also continuing negotiations for investments that will improve the control of quality processes.
We have talked with Umut Özgür Öğüt, the founder of Matsaş, and Şermin F. Yalçıner, an experienced Sales Manager in the sector, who recently joined the team, and the factors affecting the success of the young company that has achieved a steady growth in a competitive sector, and their goals.
§ How and when did you start printing?
Özgür Öğüt: Our roots are came from a family business. Our family has been in the field of printing since 1968. As the family grew, differences of opinion emerged. We have been doing this business separately from the family since April 2011.
I graduated from Yıldız Technical University Electrical Engineering, also I have a Master of Business Administration degree. At that time I was continuing my master's degree. I was going to school in the evenings. First I have started by opening a 25 square meter office. I was outsourcing the print jobs. My father didn't want me to be doing a printing house, but since I was in primary school, school was half a day, and I had spended half the day in the printing press; I was doing many jobs in GTO, from stripping rolls to cutting with boilers to stringing letters in letterpress. My only dream was to manage my own company and business one day.
I was solving printing jobs with three to four printing houses known in the industry. When things progressed, customers wanted to see our place. At that time, we had to buy a machine and bought a Roland 204 50 x 70 four-color printer from Russia. We suffered a lot from that machine that came in 2012, but we have made good progress. Thus, we started production. We replaced this machine with the same size, 5 color Roland 305 we bought from Intermak in 2014. This machine is a fully automatic, computer controlled, mold reading machine. At the same time, we have a production where we provide chamber control with CIP software and print control with a monitor calibrated to print.
At the end of 2013, we realized the following in printing: Customers started to ask "Can we get this job less menstruation?" Digital printing did this, but we had to have it done outside.
We started looking for a digital printing machine and contacted Lidya Group; At the end of 2013, we bought a Xerox 560 color digital printing machine. The 33 x 48 printing machine with a capacity of 300 thousand pages per month was printing 60 pages per minute in color at a resolution of 2400 x 2400 dpi. As for the machine, we started to say to our customers "Either 1 piece or 1000 pieces". That's why we started to be the reason for preference and continued to invest in the digital side. In 2015, we renewed our machine with Xerox Versant 2100, known as "Digital Offset" from Lidya Group. This machine is printing matte and due to it does not use silicon, we were also making normal cellophane and cellophane, we did not need thermal cellophane.
Versant 2100 offered us variable data printing, we started to provide services such as gift voucher printing. Thanks to the inline finishing of the machine, we could receive files with punch and punch, booklets and brochures folded. This increased our speed in providing solutions to the customer.
We could deliver some jobs in half an hour. When the black and white jobs of our customers, who have jobs such as assembly schemes and user manuals, increased, we invested in a black - white digital printer. We invested in high demand. Today, our digital print volume reaches 200 thousand color pages per month. When the number of prints exceeds 150, we print at offset.
As the number of our customers increased, we started to be asked whether we were making forex plastering, vehicle wrapping, and foil printing. Then we invested in large format digital printing. We started working with Epson in large format. We do not use refill ink. We work with sustainable quality and sustainable color management. The customer who gets his job here can see his logo printed with the same colors and quality, as the ink of our machine has not changed after a year.
§ Don't you feel price pressure on this issue?
Özgür Öğüt: Our customers are those who pay attention to quality rather than price. We do not prefer the customer asking the price. There is a saying in the industry attributed to Ali Umur, "Printing press companies goes bankrupt by working!" If you focus on the customer who is constantly asking for prices, you always work with the customer's price. You must be honestly selfish and be able to say "no" to the client. We fight this very much with our customers. If they doesn't like the price, they gets it done elsewhere and then comes back.
Our customers are corporate but we do not refuse any customers who come through the door. We are interested in those who want ten business cards or those who want 300 thousand boxes.
§ What do you have in your machine park on the offset side?
Özgür Öğüt: Apart from offset printing machine, 4 bags, 2 ax crushing machines, 'boiler' cutting machine, 115 cm programmed guillotine, 80 cm Chinese box folding gluing machine, wire sewing machine, cellophane and tearing machine, UV lacquer machine, spiral punch has a inserting machine.
We do boutique packaging business. We also make special gift boxes, pharmaceutical, cosmetic, and spare parts boxes. Our existing 50 x 70 printing machine is sufficient; put in big machine and electricity, mold and so on. We do not want to double our expenses.
§ What can you say about your future plans and goals?
Özgür Öğüt: Matsaş's vision is to be an international company and to be the sector representative of our country in the world. We can compete in packaging abroad. We want to continue by strengthening both packaging and digital products domestically. We want to continue with more boutique and higher quality work that not everyone can do in the digital world, requiring you to be fast.
§ Mrs. Yalçıner, how did you join Matsaş? Could you tell us about your previous experiences in the sector?
Şermin F. Yalçıner: I have graduated from Bilkent University, Department of American Culture and Literature. I have gained my first printing experience in a printing house that works with abroad and produces brand labels for fabric labels and clothing, while working on orders from abroad. I was doing that job thanks to my English. I started to like printing there. Then I met Print Center. Print Center means an academy for me. In terms of digital and offset, you don't just work, you learn many things. Its customers have many different channels. I continued there for five years. Later, I took part in the structuring of another digital printing center that is currently serving in the same region as Matsaş and worked there for 9 years. I gained experience with wide format printing in digital.
Later, I met Mr. Öğüt. He has offset experience. My digital experience too. We decided to join forces. We want it to continue both offset and digitally.
Özgür Öğüt: Our goal is to make our name known abroad and to be the sector representative as a company that adds value to our country. We want to support this goal by strengthening our digital investments at home. We may invest in a cutting machine where we can prepare and cut samples quickly in digital and a sheet digital printing machine that we can enlarge.
We aim for boutique packaging jobs in sizes and quantities that can be printed with our existing machine abroad. It can be cosmetic and medicine boxes. We do not intend to produce millions of jobs, large boxes. Or we don't want to be a 24-hour printing house. We want to continue as a single shift printing house that does not work Saturday-Sunday. We want our employees to be happy. If our work increases, we consider adding shifts with a separate team.
We may be losing jobs because we don't work on Saturday, but most companies do not work on Saturday. The employees also accepted this.
§ What is the size of your workplace and how many people do you have?
We have 1200 square meters of closed area in our workplace. We have eighteen employees. We are thinking of moving to a bigger and more detached place next year.
§ How did you go through the pandemic process?
On the quarantine days of the pandemic, our commercial printing side stopped for three months, but the packaging side never stopped, the production of mask boxes continued. We returned to our normal course on 1 July and it is now increasing. Since we worked with importers in advance, we did not have a supply problem.
§ How do you manage quality processes?
We have a quality certificate and FSC certificate. We are very sensitive about color. We check the Delta E values, deviations. In addition, we finalized our investments with Odak Kimya this week and started the establishment. The return on investments affects when we will make the investments.
§ Which technology do you prefer in digital? Toner or inkjet?
I prefer inkjet and liquid ink in digital. In liquid toner and ink, you can get a color closer to offset and manage the color more easily, but in dry toner, toner cooks with heat. You can just fine-tune it with heat, which isn't a very manageable thing.
§ Are there any requests for customization?
Personal requests are frequent. They send the data. For example, a customer I spoke with in the morning wants to personally send their agendas this year. We use both of our technologies by printing the cover in digital and the inside in offset.
§ You can print both commercial and packaging with offset, sheet and large format digital equipment; Is it advantageous to offer different technologies and services together instead of specializing in a specific field?
We do not produce on a subject that we are not specialized in. The customer can request 10 business cards and 20 posters. The poster business customer does not say "This is just large format printing, let me get my job from here", because 70% of large format printers in the market use refill ink, Chinese machines and the quality of their prints is much lower. I am still printing smoothly from the machine I bought in 2015. Others are either beheaded or spoiled, experiencing many problems. They disrupt the original settings and equipment of the machines to use refill ink. Our specialty is our trust in our suppliers. We know both offset and digital very well, including our staff.
§ How does the postponement of fairs affect your follow-up of technology?
We can get information whenever we want, and we can have a test done whenever we want. In fact, we waited for Drupa with enthusiasm and were really sorry for Drupa being delayed. We were seeing whether the companies we followed at the fairs were renewing themselves. I think the leading companies in the sector remained a little more stable. We have goals for digital printing in 2020. We watch different brands on the internet and in forums, but it would be much better to see and follow them on the spot and get information from experts.
§ What is your goal in export?
We do market research in export. paper from Turkey - cardboard packaging importing countries and in those countries are investigating the confidence index in Turkey; We will start with a more local target. In fact, we are thinking of starting with a certain sector. As you gain the trust of customers, export can be more permanent by focusing on different sectors and different countries. It is not easy to gain trust by exporting in different countries and sectors at the same time.